A very strange approach to import substitution has formed on the market, when products are offered, assembled from familiar foreign analogues, plus a certain "nameplate", "label" in the form, for example, of Russification from above. This naturally leads to the fact that Russified products are more expensive than initially local or imported ones.
Real import substitution for a number of items can be done on the basis of domestic technologies. There are Russian companies that are doing a successful business on a global scale. Working with such is good and correct. They are not as promoted as Western ones, and they are objectively cheaper with an absolutely world-class product.
Investments in the industry will launch effective demand for Russian IT solutions, and this, in turn, will lead to an increase in their quality and quantity. In this regard, we can only welcome the course towards import substitution. We are against dubious "tricks" of "Russification", but we are for the fact that Russian products have some preference in the market - this is an absolute fact.
The process of import substitution is not aimed at reducing prices and increasing availability, but at minimizing the share of foreign goods on the Russian market. Regarding technologies, unfortunately, domestic developments have not yet shown competitive prices in comparison, say, with Chinese counterparts.
How's the niche? Yes, by reducing competition. Well, in theory, this should allow to gain a foothold and reduce the cost.
And as a service - rather the opposite, but, according to the first point, it should be temporary.
But that's all. in a perfect world :)