1) Advertising auction. The site spins ads on video and shares a percentage with content authors. It gives about half. A part of this half can be taken by the affiliate network, which represents the interests of the channel. Depending on the coolness of the channel, both the amount of funds received from advertising and the percentage that the affiliate network takes away changes. This is YouTube's basic monetization system. Its main enemy is AdBlock, so the real kings of YouTube are children's channels, since children do not know how to turn off and skip ads.
2) Advertising projects. A queue of advertisers of varying degrees of handshake is lined up for large channels. It all depends on the specific author. Someone takes on everything and advertises fake Chinese headphones, someone chooses only large and interesting projects, someone fundamentally refuses to place ads.
3) Promo. A large channel can like and comment on someone else's video, thus attracting the attention of its audience to it. This can help in the development of the shallow canal. Therefore, many channels sell their likes. This is a penny, but they probably end up saving a couple of rubles.
4) "Grants". Someone with money may not be sorry to spend some of their funds on maintaining those channels that convey the "right" thoughts to their audience. The fundamental difference from conventional commercial advertising will be that they buy not a mention of a specific product in a piece of content, but the character itself. Naturally, such facilities require constant investment in order to maintain a successful career. This is where it comes in handy ...
5) Cheat. Views, subscribers, likes, comments - all this can be bought and successfully sold. Would you like 50-75 women from Australia to watch your video? You are welcome. Want everyone to talk under your video about how great you are. Please, but it's more expensive.
In short, who, as they can, and earns.
In general, Kirill is right. In the Russian segment of YouTube, the formula "1000 views = $ 1" really works. But this does not mean at all that for every 10 views you will receive your cent.
To understand how much you will receive, you need to understand how it works. And it works like this: there is an ad auction called AdSense, which will need to be connected to your channel. There, at some point, an advertisement is attached to your video almost randomly, which costs a certain amount of money per thousand impressions.
Then this advertisement is unrolled before / after / during your video and you get money for each view. In my analytics, I've seen ads that cost both $ 1.33 / 1000 impressions and $ 66/1000 impressions.
The better your video, the more views it has and the higher its rating, the more expensive your ads will be. in your videos. Well, and a plus, in addition to video advertising, contextual pop-up advertising can be embedded in your video, for which you will also get a pretty penny. There is also an advertisement next to the video, then on the top and on the right of the page, certain money is also paid for its display, but the rates are even lower there.
All of the above works for Russia, for direct partners (like me). If your affiliate program is concluded through a media network (an intermediary like wsp group or vlog.pro), then you will receive less payouts from advertising, but at the same time, the media network will help you get promoted and get cherished views. For other countries, the rules are the same, but the prices are completely different. Recently I heard that in Japan partners can receive up to $ 60 per ad impression (and not 1000, as we have).
And now the answer to the question asked: on YouTube itself, they earn little and hard work. Grow your audience, gain views and never give up on adequate advertising contracts.
There are two main sources of income from YouTube videos: pay-per-view and advertising.
In terms of advertising, everything is bought and sold - Instagram photos or three lines of text on Twitter. First of all, the advertiser is interested in the audience that follows, subscribes and generally communicates with the owner of this or that account.
Likes and dislikes do not affect the amount of income. In general, we can say that the "$ 1000 per million views" formula works on Russian YouTube practically without errors.