Previously, it was a single Lentach (which was the first), formed after the dismissal of the chief editor of Lenta.ru Galina Timchenko. Then the public of Lenta.ru resembled Lentach in its modern form: news was presented freely, with jokes about the rulers of Russia.
So, in 2016, a split occurred in Lentach. Andrei Konyaev, one of the former editors of Lenta.ru and the creators of Lentach, announced that the subscriber to whom he redistributed Lentach wanted to make money on the project with the help of another project, and also accused him of having links with the administration of the President of Russia. The post has now been deleted, but here is a copy:
This subscriber was Mark Shane. Konyaev and other creators of Lentach removed him from working with the public, he, disagreeing, created his own public called "Real Lentach". Shane himself stated that in fact Konyaev demanded money from Lentach:
The outcome is similar to the outcome of the Korean War - the whole was split into two parts.
By the authors of the content.
At one time, the administration quarreled with the owners of the first public and decided to create a new one, where they live according to their own rules.
It looks very funny how Shane is going to sue. If you read the arguments of both sides, it turns out something like the following:
1) there was a public feed, there was an active subscriber Shane, who was the audience leader
2) the public died, two chelas from the feed remained leaders, and transferred the public to Shane under their responsibility
3) Shane raises Lentach, but in the last months of his reign gets into a bunch of unpleasant stories. For example, once, Lentach put an advertising record on hold (Shane crowed most of all that Lentach did not monetize, and, of course, raffles of tickets from external resources for nothing), and even if Lentach somehow really arranged these raffles of tickets for the fact that the public itself will advance from this competition - I really doubt it, but I still can't say anything - anyway, it is forbidden to put links in the fix. For this, the public was blocked, and Shane made a disgusting hysteria about how the VC, who had caved in under the power, was blocking his BEST media. Well, there are many more incidents of this kind.
4) The dudes from the tape are tired of it - this may serve as a reason for their arrival - and they decided to take the public for themselves and start it openly, unlike Shane, to monetize. That is, they just took the admin panel away from Shane. 100% legal.
Now I like Fake Feed better - the content is fresher and the presentation is more successful. Although that Lentach that this one does not differ much in objectivity, and it is worth reading them only because of the memes.
Here's the story: before the "Real Lentach" was created, there was only "Lentach", the editorial board was the same, people worked on one product. But last year the community in VK Lentach was taken over by people who created Lentach, but did not participate in its development. Now advertising is being sold there, people are monetizing other people's labor.
Now there is a trial, and "Real Lentach" was created as an alternate airfield, where the old edition and myself work.