How to distinguish real reviews about a restaurant, hotel, car wash from custom ones?

How to distinguish real reviews about a restaurant, hotel, car wash from custom ones?

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answers (3)

Answer 1
August, 2021

Good afternoon!

As a rule, you can distinguish custom reviews from real ones by the following criteria.

  1. Custom-made comments do not contain a detailed description of the situation, they are rather superficial and replete with meaningless phrases like “I liked everything” and “Thank you to the staff of the establishment.

  2. Most often, custom reviews are published in series. If you notice that there are many similar comments written in the same style on the organization's page, this is a reason to doubt their honesty.

  3. Customized reviews can also be placed in order to cover a previously published negative - then they will be quite emotional, unconstructive and contain attacks on the client who shared his negative experience.

  4. Custom comments are published on resources where reviews are not moderated, so choose trusted portals and reviews. For example, on the Eatout portal https://eatout.ru/, all user reviews are carefully moderated. Many of them contain photos of visiting a particular institution.

Answer 2
August, 2021

As a copywriter, I can say that if there is not a single minus in the review, and the consumer is satisfied with everything, then it is hardly real. In 99% of cases, there is at least one drawback.

There is also almost no specifics: a person does not describe the details exactly, a copywriter often writes a review for something that he has never dealt with.

Don't be fooled yet if reviews are strictly categorized as negative and flawlessly positive.

Answer 3
August, 2021

Use services that leave reviews through accounts in social networks. Then, after reading the review of the mother of two children about a family hotel in Turkey, you can check if this mother is fake and whether she went with the children to Turkey at the specified time. If not fake, then almost 100% will be photos from the rest, comments from friends, etc.

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