Is SEO Alive in 2020?

Is SEO Alive in 2020?

The Only SEO Strategy You Need (2020)

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answers (2)

Answer 1
August, 2021

SEO is harder than it was ten to fifteen years ago, and no longer exists apart from working in social networks, which have become the "Internet on the Internet" with their own laws.

Answer 2
August, 2021

SEO lives as before, in some moments it is even better, but the very approach to work has changed.

If 10 years ago you could just add keywords to texts and buy links, now there is much more work in SEO and it has become more complicated. SEO also merges with such areas as SERM / reviews / Q&A services (the same Yandex Q).

What you need to do in SEO in 2020 so that your site continues to receive search traffic even with an abundance of contextual advertising:

  1. Technical site optimization - it hasn't gone anywhere. If the site is working slowly and technically incorrect, then all further work with SEO is useless.
  2. Link promotion - links work, just a little differently. Good links from quality sites still work. Both in terms of positions and traffic flow. But link buying has become more difficult as poor quality links can only make matters worse.
  3. Work in reviews and SERMs. That is, control of the issue by the name of the company, the study of shares with reviews and work with clients.
  4. Working with various services (Yandex maps, Yandex cue, Yandex collections), etc. In many ways, the issue has undergone changes, now there are often not sites but services. Good or bad is another question. But working with a client to give him maximum benefit, you need to work with what is.
  5. Working with the usability of the site or, as they say, Usability. Behavioral factors greatly affect the position of the resource, so often SEO has to get into the design, convenience, and retention of users on the site.
  6. Texts on the site (blog, product descriptions) - it is also important that the client receives useful information on the resource. Therefore, work with content marketing has not gone anywhere, but has become an integral part of SEO.
  7. Meta tags - working with meta tags (Title and Description) has not gone anywhere either. They are important for promotion.

There are still many works that need to be worked out in the search engine promotion. SEO in 2020 lives and feels good, it just, like the whole world around, is changing and transforming very much.

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