What is anti social social club and what is it connected with?

What is anti social social club and what is it connected with?

The Truth About Anti Social Social Club...

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answers (3)

Answer 1
August, 2021

This is a fairly young brand, its debut collection was released in December 2015 and was sold in Dover Street Market - one of the most indoor retailers in the world. Naturally, the brand immediately became popular, and this is quite understandable, given who the founder of the brand is in the streetwear industry in the USA - Nick Lurk has been working at Stüssy for more than 12 years, now he occupies the position of marketing director (which once again proves that he is genius of marketing. But more on that below). Well, you can roughly imagine what kind of connections this person has - rarely when UNDFTD makes collabs with brands that are not even a year old. So connections, connections, connections, and your T-shirts with dramatic names like "Suicide" or "Lost Dreams" are sold on JSM.

The title is not entirely out of thin air. “At the beginning of this year (approx. - it was 2015, and in fact we are talking about the end of 2014) I was at a party on the occasion of the approaching new year. I then drove home in a wheelbarrow fucked up and it was so-so feeling. I slept through the New Year. It was with this feeling that I created ASSC. It was not planned that it would become a brand, but rather a project about my life. " - says Nick in an interview with Hypebeast. He tries to express himself through the ASCK - the prints on things are pretty, um, monotonous, so all attention is on the names. It is very symbolic to hide the story deeply, in the name, and not, for example, in the inscription on the chest of a T-shirt - after reading a couple of interviews with Nick, you can understand that he is indeed a very depressed introvert, and therefore his message comes from deep within. It was all conceived really as a kind of silent club - "This (АССК - approx. Per.) Is for losers, freaks, any negativity, for those who are in the subject for bondage and BDSM. And ... and for those who look wider, who understands deep meaning. " - from the same interview for Hypebeast. Nick says he makes clothes for people like him, that the clothes he makes are all he is. "Every thought, every emotion that somehow affects my state - it all goes into design ... Have you ever had such a thing that you are so at the bottom that you just go into a binge and everything leaves you? A sad song that stuck in your head, a cancerous tumor that never goes anywhere. That's what makes me create. It's not something positive, it's something real, real. "

It's all a beautiful story, but it's been a year and a half since the first collection, and nothing new has been shown. Endless colors of the same hoodie, endless collaborations (with a change in the color of the hoodie and the appearance of additional elements to the notorious inscription), huge problems with delivery - you can wait for a message for six months, and with quality - АССК is printed on GILDAN forms bad for their price. The problem is that the cost of the hoodie is about $ 7, and the ASCK sells it with an almost 10-fold markup. Add shipping and reseller surcharges here to get RUR 10.000 on the secondary market in Russia. For a thing with a cost of 600 rublesto her. For these reasons, the popularity of the brand among those who have been in street fashion for a long time is falling, but schoolchildren continue to hate it.

Answer 2
August, 2021

ASSC is like a play on words "Private club of open meetings", something like that. I disagree with the answer above, because a lot of money has been invested in advertising and PR of this brand. The quality of the clothes does not differ from any replica, because they buy blank hoodie at a price in the region of $ 3-6 per piece. Therefore, if you are thinking of taking this hoodie, you can just take a replica, it will be absolutely no different, although I myself only wear the original.

Answer 3
August, 2021

I'll start a little from afar, so that you get into the essence. Streetwear giants like Supreme, Bape have a huge history behind them, a lot of things, ups and downs ... If we talk about ASSC, then they have no information about the company, no history, not even advertising - nothing. Nick (Neek Lurk, marketer of the well-known brand stüssy) just created his own personal brand, hyped a little with it and ... voila, collections fly off in a matter of hours, the hottest items can go away in a minute (LITERALLY). Not to say that ASSC can boast of quality - this is an ordinary Gildan (a blank clothing company) for a minimal price, but the prices for hoodies on resale reach 12 thousand rubles. The name is rather intricate - "asocial social club". However, looking at the current fukboys, we can only say that the "asocial club" has outlived its usefulness and has become too social :)

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