I'm interested too. Extremely smart and cunning guy, well done. I am also very surprised by his friend Yuri Muzychenko. He has a tattoo studio, plays in the Litsedei theater, and is filmed in a video, and he has his own group. Clever girls!
Before this question, I did not know who he was. By any chance, Ilya Prusikin himself asked this question here? Put a plus so that I know how many of us are like that.
He is a very smart strategist, the personification of an effective and modern producer, and his content itself is widely disseminated through an understanding of the subculture and the underground. The same clip "Big Dick" is a complete confirmation of this.
This person is a maximalist. Any goal for which he undertakes must be realized, and together with his madness, these ideas become original and not like all others (an excellent example is the Little Big group, they listen to it quite well on West due to these two qualities)