What is the secret of Sarik Andreasyan's financial success?

What is the secret of Sarik Andreasyan's financial success?

Сарик Андреасян: меня описывают как «ошибку киноистории» // Час Speak

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answers (2)

Answer 1
July, 2021

In cultural desolation (there are no suitable competitors at the box office) and in the absence of the taste and desire of the mass audience to develop this taste, supporting good cinema.

Answer 2
July, 2021

To put it briefly and superficially, Sarik Andreasyan simply understands well what he is doing and for whom. He acts according to understandable and accessible to any schemes that have been worked out more than once in world cinema, does not try to pretend to be someone more, uses all the opportunities provided to the maximum. Roughly speaking, he takes the rules of making children's films and removes "Carlson", takes the rules of family films - it turns out "Moms", analyzed the mechanisms of adult comedies - removed "What Men Do", an action movie - "Amerian Heist", a drama - "Earthquake", a comic - "Defenders". In the most general case, these films work exactly as intended - the viewer, without any special claims, who comes to the cinema to have fun, receives an understandable compact story with all the accompanying attributes, which touches exactly an hour and a half, and then frees up memory space for the next similar film ... This form of pastime, you will be surprised, has many supporters, Andreasyan's films suit them more intricate films with a triple bottom and higher than average intelligence requirements.

Another thing is that the viewer looking for something more in the cinema rather than mere entertainment, Andreasyan's simplifications become uncomfortable. But cinema shouldn't be liked by everyone equally. I know people who relate well to "Carlson" and "Moms", I was at the session "What Men Do", where the audience roared with laughter at a full house, I saw a lot of positive reviews about "Earthquake" - if the audience and Sarik coincide, then everything works fine for him. And he has enough audience.

Well, if you are not one of his fans, then you just have to choose another movie. Terrence Malick, you know, doesn't suit everyone either. Like Tinto Brass.

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