Fashion is art, because if you constantly rivet shoes or clothes from one pattern, would it really be better? You need to understand that one main principle works in art, fashion, marketing: the new should almost always be completely different from the old. The old consumer simply will not notice, and if he does, he will miss it. For firms to receive super-profits and super-popularity, it is vital for them to do what no one else does. They just have to think outside the box. Everything new almost always looks ugly - it is a protective mechanism of the brain or psyche. Gradually, with getting used to, the new starts to like, then it gets boring, something new ugly appears, you get used to it - you like it and so on in a circle.
The truth is that most people don't like the price. That's all)
Agree, if everyone could give 20-50k for an original pair of cross-country shoes, then the attitude towards them would be much easier.
I suppose this is the trick of the trend ... You buy "ugly" sneakers for fabulous money and go happy. And others are perplexed by the fact that their owner planted a tidy sum on this "squalor". Especially considering the realities of the Russian Federation, where most people generally buy fakes. (Generally, but you get the point)
It's just something new and unexpectedly gaining popularity. I have always looked for rare ten-year-old Nike, Adidas models (they fit the trend) because of their uniqueness and interesting design, cheap prices. I don't understand why ugly, unusual, unusual, that's all.
The trend on Ugly Shoes came from the West, where after the release of the Balensiaga Triple S model, everyone fell in love with huge and ugly (according to some) sneakers.
Personally, I like them, but there are those for which just look disgusting, for example sneakers from Louis Vuitton, which just look disgusting, but are popular.
Finally, remember: wear what you like, how you like and when you like. Why adjust to the majority?
This is fashion, welcome)
First, ugliness is a relative concept. This is fashion, and its beauty is very subjective. In addition, there is no place to generalize here (although as far as I understand, you are talking about YEEZY in particular), the most common sports brands like nike or adidas surpass themselves every time, create new technologies, not forgetting about the aesthetics of appearance, I'm just about that there is no trend with ugly sneakers.
Secondly, you shouldn't like them, now is the time when the brand works for look, practicality and convenience, and why shouldn't popular brands take advantage of this? This is how it works, in the fashion industry, directions are set by the most popular companies, they are trying to achieve something fundamentally new, (after all, this is the century of everything new, huh?), So I think today clothes sometimes reach subjective insanity.
All this is my opinion, by the way
Sneakers with a large and strange shape have become part of the wardrobe of the most stylish celebrities and influencers. New York Fashion Week was replete with Balenciaga sneakers, and Jaden Smith chose a pair of women's Louis Vuitton. youth, came to us from the faithful hand of Demna Gvasalia. And now sports shoes in custom shapes and sizes are created by MM6 Maison Margila, Stella McCartney and even Reebok and Puma.