Why are traditional national costumes, as a rule, bright and often richly decorated, while modern clothing design tends more towards minimalism?

Why are traditional national costumes, as a rule, bright and often richly decorated, while modern clothing design tends more towards minimalism?

Design Is [Messy] : Approaches to engaging with complexity

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answers (2)

Answer 1
July, 2021

It's very simple, the production of "richly decorated" is much more expensive and more complicated than minimalistic design. Because of this, in mass stores, clothes are quite cheap. If you need expensive and rich, then you can search in expensive boutiques. There is also another factor, in our time of developed technologies and a large amount of information, people tend to pass through themselves a small amount of data, and this applies to both clothing and, for example, advertising. Minimalism is simpler in terms of perception and production.

Answer 2
July, 2021

Because such clothes were worn only on holidays. Making and washing was troublesome, so much less colorful clothes were worn on ordinary days. Now it is not difficult to buy a bright shirt with a print, but you are already fed up ...

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