Usmanov is not very creative. In the two appeals laid out, he, frankly, does not have enough stars from the sky. He gets hot, calls names, rudely addresses "you". In general, he is not a speaker, and in one-on-one disputes with Navalny, he would have nothing to catch.
But he obviously liked the trick, and he wants to compete with his opponent in this field. Probably, the video battle is addictive, he already feels like a media character and wants fame. But the talents ... And if your creativity is not enough, you have to buy someone else's.
Medieval feudal lord puts up champions for a duel instead of himself.
Now the headache in power is the youth, which either does not want this power, or has not decided. Perhaps iPhones are the same primitive method of attraction as Sasha S. in the Duma and obscene videos about the opposition.
Hypanut a little bit. Add Years to the channel. Soon vlogs will be removed. But seriously, this is a simple marketing ploy to create a buzz around you.
To distract from the main topic of this story, incl. with the help of such questions. Let's make some noise, hypane, etc. The site is really turning into "mail-ru responses" for militant hipsters. One policy in questions.
There are two options:
Because the PR specialists told him so. This may be necessary in order to "wrest" part of the media space from Navalny and other critics. It is the noise level around him that plays a role, not the quality.
BECAUSE HE CAN! 11! AZAZAZA! 1 Seriously, very wealthy people have very strange pastimes.
Nice move. "Let's all just laugh at this together." We translate the problem into a joke, and as if it is no longer a problem. In fact, the problem does not disappear anywhere, but in the information field it appears already in an entertaining perspective and removes the degree of heat.
Well, for one thing, "if you cannot calm the wave, ride it." Usmanov has "better" PR people than Navalny, that's all.
It's difficult to be sure of something in Russia, but I'm 99% convinced that the idea to shoot video messages to Navalny belongs not to Usmanov, but to his PR specialists, let alone the public with memes that he allegedly started. Well, just look at the name: COMPETITION OF FREE COMMUNICATION AND CREATIVITY.
The fact is that the authorities are enraged by the fact that young people are getting into politics, climbing on lamp posts and throwing sneakers. It infuriates her even more that the fresh and human-speaking Navalny fumbles for YouTube and earns points from a young audience, while the Kremlin does it clumsily, clumsily and insincerely.
So, of course, the conventional "Usmanov" waiting for memes not about himself, but about Navalny - about how Sharikov and a swindler he is, about how beautifully he was besieged. It is impossible to arouse a keen interest in this story from adequate people, so they do it the old fashioned way - they offer an iPhone as a reward for the best joke.
In general, this is part of one big story about how it got to the Kremlin that it was necessary to fight Navalny in the same field where he is winning now - on the Internet. The authorities are pouring money into big publics, churning out memes, playing iPhones and trying to portray what they understand on the Internet. Fortunately for us, they don’t understand anything there, and the performers who are paid from our taxes turn out to be non-executive, lack of initiative and talentless.
In general, they will all shit with their memes and do it again and again.