Why is there no navigation (and technology) in stores for visually impaired people?

Why is there no navigation (and technology) in stores for visually impaired people?

Useful Apps for Visually Impaired People (Reading, Shopping and Travel) | Fashioneyesta

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answers (2)

Answer 1
July, 2021

Accessibility of buildings for people with limited mobility is spelled out by law in a special set of rules. It has all the requirements for a barrier-free environment (ramps, dimensions of openings, bathrooms). But the document does not regulate what means of navigation should be provided. Only an appendix is ​​given with examples of the arrangement of buildings, structures and their premises.

These things are not included in the work on the architectural project and are not required in the project documentation. And the main problem, in my opinion, is that only the project according to which the building is being built is approved and examined. This is its external appearance - facades, and internal layout - common spaces and retail areas.

The explanatory note says that “to focus the attention of buyers with visual impairments on the necessary information, you should actively use tactile, light indicators, scoreboards and pictograms, as well as a contrasting color scheme of interior elements ", and in the next paragraph:" in a place convenient for a visually impaired visitor and in a form accessible to him, information on the location of sales areas and sections, on the assortment and price tags for goods, as well as means of communication with the administration. ”

Navigation is often developed by a separate contractor who focuses only on the wishes of the customer and tries to simplify and reduce the cost of the project as much as possible. And putting, for example, tactile symbols on navigation signs, significantly increases its cost.

No one can oblige the tenant to do this.

I believe that the requirements could be formulated as recommended, and the shopping and entertainment center could undergo voluntary certification for the compliance of their internal environment not only with the "barrier-free", but also with the comfortable stay of people with disabilities.

From the point of view of the shopping and entertainment center (and other public commercial facilities), disabled people are not serious a buying group for which it is worth doing more than the standards require. And the problem here is much wider than a specific segment of commercial real estate.

Answer 2
July, 2021

In an age of tolerance, my answer may offend someone, but I do not pursue this goal. The answer to this question is similar to the answer to the following questions: Why is there no fitting rooms for men in a lingerie store? Why are there no special samples in perfumery stores for those with stuffy nose?

Answer: because these stores do not have products for a very small target group. Shopping centers are focused primarily on working with the visual qualities of the product. Most likely, a visually impaired person will go there with someone who will help him choose a product, which means he will help him navigate the stores.

In addition, there are ALWAYS sellers and operators of sales areas in stores who can easily help the visually impaired move in space. For example, with each new collection, showcases and wardrobes with clothes are moved. Therefore, the navigation will have to be applied anew every season, and since the probability of a suitable person in the store unaccompanied is extremely small, it is simply impractical.

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